Only 25% of internet users worldwide speak English. If your SaaS product is only in English, you compete for a fraction of the global market — and competitors in DACH, France, Japan, and Latin America already speak the local language.
Cost Comparison
Human translators: 2,000-10,000 € per language, 2-4 weeks
ShipGlobal.dev: €19 per month + €10 per million tokens, minutes
Getting Started with SaaS Localization
Identify target markets — check analytics for non-English traffic
Implement i18n framework — outsource strings
Translate product UI — start with core features
Localize docs and marketing
Offer local payment methods
Track and optimize metrics per locale
Success Metrics
B2B SaaS expanded from English to 8 languages
Result: 60% more signups from non-English markets in 2 months
What to Localize
Product UI and in-app texts
Onboarding flows and tutorials
Documentation and Help Center
Marketing website and landing pages
Email campaigns and transactional emails
Pricing pages and checkout
Why SaaS Companies Need Localization
75% of consumers prefer products in their native language
Localized SaaS products see 1.5x higher conversion rates
DACH, Japan, and South Korea have significantly higher ARPU
Fazit
SaaS localization is one of the most effective growth strategies. Start with 3-5 strategic languages and scale based on data.