ASO for developers – structured, localized, store-ready
Manage App Store metadata such as code: versioned, locale-specific, and safe with respect to character limits.
Apple App Store first. Google Play follows.
What ShipGlobal ASO is
Not a marketing tool. A structured system for App Store metadata.
You decide what gets localized.
No all-or-nothing. No agency package.
Languages ≠ Locales ≠ Markets
Apple uses only one locale (de-DE) for German. We group sensibly.
You pay per language group, not per technical locale.
ASO is not a translation-memory problem.
App Store texts are not recycled, but re-optimized per version.
ASO without copy-paste
You decide how close we may get to your release process.
Fastlane-compatible ZIPs
Structured JSON & Excel exports
Optional: Direct upload via App Store Connect API
Store support
Apple App Store
AvailableName, Subtitle, Keywords, Description, What's New, Promotional Text
Google Play
PlannedTitle, Short Description, Full Description, Release Notes
Ready to make your app globally visible?
Start optimising your App Store metadata today.
No subscription · From €1 per language · Apple App Store
Frequently Asked Questions
- What is the difference from normal translation?
- ASO texts have strict character limits, must include keywords, and are maintained per store version. That's a structural issue, not just a translation problem.
- Why are you starting with Apple?
- Apple has stricter character limits and a more complex locale system. If that works, Google Play is easier.
- Does Translation Memory work for ASO?
- No. ASO texts are optimized per version, not reused. We do keep a full history for comparisons.
- What does ASO cost?
- Translate mode: CA$1.00 per language. Optimize mode: CA$1.99 per language. No subscription, no hidden costs.